Your Privacy Choices 

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Southbound Gear was born from a love of fishing, the outdoors, and the journey of chasing a bigger dream.

After moving from Michigan to Florida, I wanted to create something that represented my new life in the South and my passion for being on the water. Inspired by the fishing community, social media creators, and the outdoor lifestyle, Southbound Gear was created to provide performance fishing apparel designed to keep you comfortable and protected while doing what you love.

But Southbound Gear is about more than just shirts.

I’m also a pilot in training, working toward my dream of flying for the airlines. Building this brand, creating content, fishing, and documenting the journey are all part of that dream. Every shirt, video, and new adventure is another step toward building a life around the things I’m passionate about.

Southbound Gear is for the people chasing their own version of the dream—whether that’s out on the water, in the air, or somewhere in between.